Research & Insights

Naming rights for stadiums and arenas are an increasingly popular way for major brands to increase their visibility, build reputation, and connect with their target audience. These agreements, which see brands paying to have their name associated with a popular sports venue, can provide a range of benefits for both the brand and the stadium owner.

"Want to meet in the metaverse?”

This is the question people are already asking their colleagues to meet for business meetings. Since Facebook’s big name change to Meta, the “metaverse” has been the hot topic around water coolers globally.

For those who understand the sport of Formula One, will appreciate the art of the pitstop. I don’t use the word ‘art’ very lightly.

Why is the pitstop called art?

Before we dive deeper into the topic at hand, let’s first better understand exactly why a F1 pitstop is referred to as art by explaining the basics:

Conducting due diligence is a critical step in the deal structuring phase, and failure to do so can result in significant financial losses, reputation damage, legal issues, poor targeting and missed opportunities.

During a F1 race, teams can generate a large amount of data, which can vary depending on the specific race and the team's data collection methods. However, it is estimated that each car can produce over 1 terabyte of data per race weekend, including video and ancillary information. This data is generated from various sources such as the car's onboard systems, telemetry, sensor data, cameras, and GPS.

On 24th of February, 2022 the world changed in a drastic way. That is the day when Russia and Putin fully invaded Ukraine, starting an unnecessary and tragic war due to political differences. Countries around the world including the United States and the UK have created strong sanctions against Russia to help slow down or even create an end to this war.

"Anyone who knows me, knows that I live and die by my footy club."

Home field advantage for two years in a row?! The NFL has never seen this in any of its first 54 Super Bowls. Last year, The Tampa Bay Buccaneers beat the Kansas City Chiefs on their home field and now this year the Los Angeles Rams have a chance to do the same on their home turf against the Cincinnati Bengals this Sunday.

When you think of a sport that is well known globally, what comes to mind? Is it Formula One Racing? Is it Football (Soccer)? Or is it boxing? These three sports definitely come to my mind, but nowadays people are saying the NBA. Basketball in general has a global appeal as we saw in the Tokyo 2020 Olympics last year and the NBA is the main reason why.