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Talisman bolsters leadership team with appointment of Logan Furr as SVP Americas

Logan Furr joins Talisman as SVP Americas. Furr joins Talisman from Los Angeles Lakers. Talisman now setup to grow business across Americas with opening of Los Angeles office

Los Angeles, April 21st | Talisman is pleased to announce the appointment of Logan Furr as Senior Vice President, Americas. Furr joins Talisman from the Los Angeles Lakers where he has held the position of Executive Director, Corporate Partnerships since February 2019.

Furr will drive Talisman’s development across the Americas with a key focus on sponsorship, talent representation/sales, brand consulting and rights holder development. The US & Latin America is a key area of development for Talisman with brand, rights holder and talent at the centre of our identified growth strategy. Furr will also take responsibility for setting up and building Talisman’s first US office in Los Angeles to cater for the growth and servicing of US clients.

Charlie Evans, Managing Director - “We are overjoyed to welcome Logan to the Talisman family, as our rapid global growth continues. It is an extremely important appointment which we are proud to have been able to secure. Logan is an exciting talent who will lead our Americas business, bringing with him a wealth of experience and extensive network across US Sport, Talent and Brand relations. This appointment will add huge value to our existing rights holder relationships and give us a platform to develop further opportunities within the Americas”

With Talisman’s roots firmly planted in Asia and the UAE, Furr’s appointment opens up great access to rights holders and brands from the US that are hoping to build deeper business ties with a diverse Asian & UAE marketplace. Talisman’s recent success across the Americas has now been bolstered with Logan’s appointment in Los Angeles. Furr will also oversee Talisman’s current team in New York and continue to hire key appointments across the region.

Furr joins Talisman with a wealth of experience in the US market having started his career with the group at Fenway Sports Management that oversees the Red Sox, Liverpool FC, Roush Fenway Racing and more, before moving onto venue and team sales at Harris Blitzer Sports & Entertainment (portfolio of NBA’s Philadelphia 76ers, NHL’s New Jersey Devils and all events at their arena the Prudential Center, the EPL’s Crystal Palace, esports and more). Furr’s most recent role has been with the Los Angeles Lakers leading partnership development and managing a portfolio of global brand partners.

Logan Furr, SVP Americas - “I’m thrilled to be joining a team of like-minded, seasoned sports and entertainment professionals who have proven track records in commercial success across F1, football, golf, tennis and talent management. My mandate to grow Talisman’s business across the Americas is very exciting and one I’m going to really enjoy. We are already a dominant player in Asia and the Middle East, and the opportunity to bridge the gap between the US is something that is going to set us apart very quickly. I look forward to establishing our LA office and will start building a world-class US team immediately.”

About Talisman

Talisman is an award-winning global agency redefining sports, entertainment, gaming & Web3 partnerships across key industries and regions. With offices in Singapore, Shanghai and Dubai, Talisman thrives on unparalleled storytelling, reflecting the great brands and creative minds they have the pleasure of working with. With global resources and connectivity in key markets, Talisman has won prominent industry awards for executing groundbreaking partnerships & activations across sports & gaming.

Media Contact

Amanda Dyer | Director of Marketing


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